Neighbour were briefed to create a global through-the-line campaign to promote Puma throughout the Olympics. Our solution was to use real people and locations from the Olympic host city to recreate the iconic Usain Bolt ‘to the world’ pose.
The images created were given to screen print artist, Kate Gibb, to create a final series of 20 unique prints. Neighbour limited Kate to using mainly the colours from both the Jamaican and British flags. We also chose locations that both represented East London and an international view of the City. The imagery was used in print, OOH, online and retail.